Identifying Local Opportunities “Hurricane season is here, and so are a new arsenal of warnings” by Jenny Staletovich, Miami Herald Link: http://infoweb.newsbank.com.lp.hscl.ufl.edu/resources/doc/nb/news/16C3BEB4719052F0?p=WORLDNEWS Story: The article discusses the National Hurricane Center’s newer ways of informing communities of tropical storms and hurricanes. Recently, they begun utilizing social media to reach out to a plethora of individuals. However, they believe that they could do better by letting people know even earlier of the threat of tropical storms and hurricanes, possibly removing the ‘cone of uncertatinty’, and updating graphics. Problem: People learn of possible hurricane and tropical storm threats too late and too many people do not take the threat seriously. Who: Initially, the problem lies on the National Hurricane Center because they need to update graphics, warnings, timeframes, etc. Then, the problem lies on the people because ...