1.
What was the general theme or argument of the
book? The book is a series of tips for social media users. It discusses
different tips for different social media platforms, including Facebook,
Pinterest, Google+, Instagram, Youtube, Twitter, and Linkedin. He aims at
giving the best advice for new users. He includes disclaimers that this is his
opinion and of course, there are differing views out there for the best social media
experience.
2.
How did the book, in your opinion, connect with and
enhance what you are learning in ENT 3003? The book taught me that it is
important to have various social media platforms and to add posts to each of
them daily or more. Prior to beginning ENT 3003, I had started thinking about
starting my own blog. But I wasn’t sure how I would get people to read it. Now
I know that I should create various social media accounts that are all related
and that will help promote my blog. Also, if I continued on with the product I
designed for this course, I could use social media to promote the product.
3.
If you had to design an exercise for this class,
based on the book you read, what would that exercise involve? I would have the
class create a signature, which Kawaski pointed out is important and should be
included in all emails. The signature consists of your title, email address,
phone number, and links to your social media accounts. Also, I would have the
class practice how to include the icon links to social media in their blogs.
This is important in blogging because it allows the reader to have easy access
to all of your other social media accounts.
4.
What was your biggest surprise or ‘aha’ moment
when reading the book? In other words, what did you learn that differed most
from your expectations? Prior to reading the book, I didn’t realize that you
should create multiple versions of your posts and images for different social
media accounts. For example, on Google+ you should use a 735-by-1101 pixel
image with a longer post than you would for LinkedIn. On Facebook, the post
should be shorter and have a 788-by-940 pixel image. Whereas on Twitter, the
picture should be 512-by-1024 pixels and there is a character limit on Twitter
posts. Therefore, you should tweet additional quotes from the post. Overall,
the varying lengths of posts is important to each social media platform because
users’ attention span differs based on the platform they are using. People on
Facebook are less willing to read a lengthy post than users on Google+. I’m
glad that I chose this book to read because it has encouraged me to write a
blog. I will definitely be referring back to it as I create my blog and other
accounts.
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