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Create a Customer Avatar 18A


My customer avatar is a girl between the ages of 16 and 25. She probably does not have kids (although she could).This girl watches shows like Grey’s Anatomy, NCIS, and the Bachelor.  Also, she’s probably single or goes out alone a lot. She may be in high school or college. She could be one of those young girls that just got her driver’s license and is eager to go anywhere and everywhere alone because, hellooooo freedom! She may work a job until 9 or 10 at night which means she has to walk to her car in the dark. She could be a college student at a big university that walks to her dorm alone. Whether she’s in high school, college, working, or all of the above, one thing is for sure—she feels like she needs more protection for herself. She is worried during those dark hours that she has to walk to her car alone. She keeps a quick pace and is constantly checking her surroundings while walking back to her dorm. She needs more protection and she deserves it.




When I initially decided on my product, it was to help me feel more protected. Although I don’t go out alone a lot at night, I do go out with my young children (ages 1 and 4). I definitely feel unsafe sometimes, especially in areas that I know aren’t very safe. I feel that I could appear vulnerable to a potential attacker because I have these two young kids and it would be difficult for me to fight off someone while holding my 1 year old and holding the hand of my 4 year old. I am 22 and in college, which are included in my segment.

Comments

  1. UnknownJuly 7, 2018 at 6:04 PM

    I struggled with developing my customer avatar, as the concept seemed too abstract for me to apply to actually learn something about my consumer; however I was wrong and indeed it led to me finding similarities between my customer and I. I think it did the same for you and made it more clear how you are going to market your product to consumers as a woman to more women.

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  2. AElenaUFJuly 9, 2018 at 7:30 PM

    It's great that you've narrowed down your target consumer so well. Your avatar even has that timid, slightly scared look to her. Not that any of your description states that about the consumer, but in that it fits the product's description as well as your consumer! It's to help that scared feeling and feel more confident and secure while out. I think you've narrowed down your target consumer pretty well.

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